For Millennials, team bonding is all about engagement. By the year 2020, half the American workforce will consist of whiz kids born between the 1980s and the late 1990s. And forgive the play on words, but Millennials also have the advantage of 2020 hindsight. They watched their parents clamber and creep up the corporate ladder, grasping at promotions, perks, and prestige–all the while sacrificing work-life balance and quality time with the kids. For Millennials this is a no-go.
To some extent, team bonding is as natural to this generation as breathing–after all what is social media if not the epitome of “hive-mind” living. But they’re not willing to climb, creep, or clamber up any ladders unless they lead to a better quality of life for themselves and the wider community.
They want to make the world a better place; and no matter how naive or idealistic that might seem to the rest of us jaded old-timers, in their minds there’s an app for that and it’s called corporate social responsibility. To these up-and-coming executives, the phrase team bonding implies a unified focus on achieving something for the greater good.
They long to band together around a common goal–a goal that has more meaning than corporate profits. Such a notion would have been sacrilege to the corporate titans of their parents’ era, but in today’s marketplace, Millennials demand that altruism be a part of the business model.
These employees were made for charitable team building workshops! Why? Because in their minds charity and corporate social responsibility should be organic. That is, they should be a part of the natural progression of growth and development for startups and established companies alike.
So building bikes for needy children in the poorest parts of your community; or assembling a wheelchair for the resident of an assisted living facility; or stockpiling and donating school supplies to kids who may live in a shelter—all of these things are the rule, not the exception. They are, or should be, business as usual.
Corporate social responsibility is the key to engaging Millennials in today’s workplace. The culture of their generation embraces the concept of noblesse oblige like no other in the history of America. And charitable team building workshops are a perfect way to fill that longing of their well-meaning hearts. And, of course, this can only be good for the company’s overall morale and bottom line. Sounds like a win-win, right?